Market Overview

YouGov: Bitcoin ownership hits 9% in UK

Over 90 percent of UK residents have now heard of Bitcoin and up to 9 percent of some demographics own it, an upbeat new survey revealed November 7. The findings by market research agency YouGov paint a surprisingly positive picture of consumer attitudes towards the largest cryptocurrency, coming despite a year-long bear market and associated media criticism.

While the largest section of the respondents described their knowledge of Bitcoin as “not very” good, over one-fifth foresee its usage becoming as common as traditional payment methods “in the future.” The survey was timed to coincide with the tenth anniversary of Satoshi Nakamoto publishing Bitcoin’s whitepaper.

“A decade on, YouGov research explores how much we think we know about the cryptocurrency, how many of us have ever bought it, and whether we think currencies controlled by the people using them – rather than by a central institution – have a long-term future in Britain’s financial system,” the agency writes summarizing the data. While many responses make for unremarkable reading, subtle nuances in the UK’s changing attitudes to crypto are becoming easier to spot. While ownership of coins among participants ostensibly remained fairly low – the biggest owners being 18-24 year olds at 9 percent – a considerably larger percentage claimed they “knew someone personally” who own cryptoassets.

The gap between Bitcoin as a trend and as an ideology meanwhile remains. Asked about how they felt given Bitcoin’s decentralized nature, not under the control of a central banking authority, most answered they were “neutral,” while higher numbers appeared to feel “fairly negative” than any other option, including “positive.” Cryptocurrency regulation in the UK is currently a contentious topic, with disagreement on the general direction being forged by authorities.

YouGov: Bitcoin ownership hits 9% in UK,, Nov 09
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