To compete for the reduced number of flyers amid state reopenings, you can expect a significant price war. Southwest Airlines CEO Gary Kelly has warned employees to brace for heightened competition:
We’ll compete hard for customers, understanding it will be a brutal, low-fare environment as there are far more airline seats, and there will be for some time, than there are customers.
This is below the break-even load for most airlines, including the U.S. Big Four. American’s break-even load factor is 78.9%, United’s is 75.6%, while Delta’s is 74.2%, according to Florida Panhandle.
Southwest is the most efficient of the Big Four managing to break even at a load factor of 72.5%. At 70% capacity, Southwest makes a loss of $782 when operating a 216 passenger aircraft on a 1,000-mile route. American books a loss of $3,519 under similar circumstances.
This means airlines would have to raise fares and cut costs drastically to break even while adhering to physical-distancing measures. The former is unlikely in the current environment.
West Texas Intermediate crashed into negative territory in April but has since rebounded above $36.
Had oil prices remained low, it would have been a relief to airlines in terms of operating expenses. This is not the case, though, as major oil producers are pushing for further cuts.
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